Vendors
Reach the People Who Make Grassroots Sport Happen
The Friendly App brings managers, coaches, parents, players, referees and clubs together in one place. For vendors, that means direct access to the people choosing kit, equipment and services every week.
One community.A focused marketplace for businesses serving grassroots football—not another digital jumble sale selling scented candles beside shin pads.
Why become a vendor?
Put your products in front of a relevant, active audience and grow alongside a platform designed around grassroots sport.Reach decision-makers
Connect with managers, coaches, committee members and parents who make purchasing decisions for clubs and teams.Find the right audience
Show products to people already involved in football rather than paying to interrupt everybody else.Build brand awareness
Put your business in front of players, supporters and club officials across the UK.Generate quality leads
Reach customers actively looking for kit, equipment, awards and specialist services.Showcase products
Create a clear route from discovery to your products, services and current online shop.Grow with the app
Join early, help shape vendor features and expand your visibility as the community grows.Who can join?
We welcome reputable businesses offering useful products and services to grassroots football.Teamwear & kit
Kits, training wear, tracksuits, custom clothing and personalisation.Equipment
Footballs, goals, nets, cones, markers and coaching aids.Awards
Trophies, medals, engraving and end-of-season recognition.Coaching
Training providers, academies, education and performance analysis.Events
Tournaments, event services, catering and photography.Club services
Websites, marketing, printing, fundraising and insurance.Health
Physiotherapy, sports massage, nutrition and recovery.Something else?
If it helps grassroots football, we would still like to hear from you.Vendor opportunities
Choose the right way to introduce your business to The Friendly App community.Marketplace listings
Showcase products and services in a dedicated football marketplace.Featured placements
Gain stronger visibility through carefully positioned premium promotion.Dashboard advertising
Reach managers, parents, players and referees through targeted app placements.Sponsored campaigns
Support competitions, tournaments, giveaways and community initiatives.Become a founding vendor.
We are inviting a limited number of early partners to help shape the marketplace from launch.- Secure early visibility
- Help shape vendor features
- Gain priority placement
- Access launch promotions
- Grow with the community