Vendors

Why Become a Vendor?

The Friendly App is building one of the UK’s fastest-growing grassroots sports communities, connecting managers, players, parents, fans, referees, clubs, and leagues in a single platform.

For vendors, that means direct access to the people who buy, recommend, and influence purchasing decisions every single week.

Whether you sell footballs, teamwear, trophies, coaching equipment, fundraising products, sports nutrition, printing services, event equipment, or anything else connected to grassroots sport, The Friendly App can help you reach your ideal audience.

Reach Thousands of Decision Makers

Grassroots sport is powered by volunteers, managers, coaches, committee members, referees, and parents who are constantly looking for products and services to support their teams and clubs.

Advertise Directly to Your Target Market

Unlike traditional advertising, your products and services are shown to people already involved in grassroots sport.

Increase Brand Awareness

Get your business in front of players, parents, supporters, coaches, and club officials across the UK.

Generate Quality Leads

Connect with the people who actively purchase equipment, kit, services, and event support throughout the season.

Showcase Your Products

Display your products within our growing vendor marketplace and make it easier for clubs and teams to discover what you offer.

Grow Alongside The Friendly App

As our community grows, your exposure grows too.

Who Can Become a Vendor?

We welcome businesses from across the grassroots sports sector, including:

Teamwear & Kit Suppliers

Football kits
Training wear
Tracksuits
Team clothing
Custom sportswear

Equipment Suppliers

Footballs
Rugby balls
Cricket equipment
Training aids
Cones and markers
Goals and nets

Awards & Recognition

Trophies
Medals
Engraving services
End-of-season awards

Coaching & Development

Coaching providers
Training academies
Sports education
Performance analysis

Events & Tournaments

Tournament organisers
Event services
Catering suppliers
Sports photographers

Club Services

Website design
Marketing services
Printing companies
Fundraising providers
Insurance providers

Health & Performance

Physiotherapy
Sports massage
Nutrition products
Recovery services

And many more.

Advertising Opportunities

The Friendly App offers a range of opportunities to help your business stand out.

Dashboard Advertising

Place your brand directly in front of managers, players, parents, fans, and referees through targeted dashboard placements.

Marketplace Listings

Showcase your products and services within our dedicated vendor marketplace.

Featured Vendor Placements

Gain additional exposure through premium positioning throughout the platform.

Direct Marketing Opportunities

Connect with relevant users through carefully managed promotional campaigns.

Why Grassroots Sport?

Grassroots sport is one of the largest sporting communities in the UK.

Every week, millions of people are involved as:

Players
Managers
Coaches
Parents
Referees
Volunteers
Supporters

Together, they represent a powerful and highly engaged audience that actively purchases products and services throughout the year.

Become a Founding Vendor

We’re currently inviting a limited number of early vendor partners to join us as we launch and grow The Friendly App community.

Founding vendors will have the opportunity to:

Secure early visibility
Help shape future vendor features
Gain priority marketplace placement
Access launch promotions
Grow alongside the platform

Let’s Work Together

If your business serves grassroots sport, we’d love to hear from you.

Whether you’re a local supplier or a national brand, The Friendly App can help connect you with the people who matter most.

Interested in becoming a vendor?

Complete the enquiry form below and a member of our team will be in touch.

The Friendly App

Connecting Grassroots Sport

Find. Create. Play. ⚽🏏🏉🎾

Reach the People Who Make Grassroots Sport Happen